The Ten C's of a Successful Personal Brand

There are certain characteristics that are components of all successful Personal Brands. These characteristics can all be described with words that begin with the letter C. Words like clarity, consistency and constancy. Does your Personal Brand pass the 10 C test?

A successful Personal Brand is: 

• CORRECT: A strong Personal Brand is accurate and authentic. So be true to yourself and your Brand will shine.
• CONCISE: A strong Personal Brand can be described in one or two sentences. Distill your Brand qualities into a brief statement that describes your unique promise of value.
• CLEAR: A Strong personal Brand is sure about what it is and what it is not. Make two lists describing what's on- and off-Brand for you.
• CONSISTENT: A strong Personal Brand is always the same. It is your promise of value to your customers, clients, managers, peers, etc.
• CONSTANT: A strong Personal Brand is always there. Visible and available. It doesn't go into hiding.
• COMPELLING: A strong Personal Brand is appropriate and interesting to your target audience. It is relevant.
• CLEVER: A strong Personal Brand is highly differentiated and unique. It creates intrigue among your target market and separates you from others with similar skills and abilities.
• CONNECTED: A strong Personal Brand is part of the appropriate communities. This means having a network of partners, colleagues and customers.
• COMMITTED: A strong Personal Brand is in it for the long-haul.
• CURRENT: A strong Personal Brand is based in today with room to evolve for tomorrow. Don't let your Brand be stuck in the past.